LET’S TAKE YOUR BRAND
FROM MEH TO MEMORABLE.
HOWDY, PARTNER
GRAYSON MAKER
CREATIVE STRATEGIST
What I Do
I help brands wrangle in their stories & bring ideas to life.
I’ve worn many hats and badges, you can call me: strategist, creator, marketer, sheriff, or your next hire
No matter the project or title, I bring:
An entrepreneurial, problem-solving approach
Good storytelling with character & wit
Strategic thinking that connects creative with outcomes
How I help
Confusion → Clarity
Know who you are and who you’re for.
Mission Statements, Value Propositions, Business Strategy, Positioning & Audience Targeting Strategies
Clarity → Story
Craft a voice, tone, & a story worth telling.
Narrative, Voice, and Tone Guides, Messaging Frameworks, Channel-Specific Messaging
Story → Conversion
Tell your story in ways that connect and convert.
Web, Social, Videos, Sales Decks, Ads, Packaging—wherever your brand shows up
Conversion → Growth
Build the systems and structure to scale.
Roadmaps, Brand Architecture, Modular Templates, Internal Playbooks
About Me
📍 Based in Providence, RI
🎓 University of Notre Dame (BA) | Yale University (marriage certificate)
🏆 3x Forbes 30 Under 30 Reader
Started my career launching new ventures at startup accelerators, reshaped a family business into an exit-ready global player as a one-man marketing & strategy department, & now help brands tell their stories.
In my free time, you’ll find me adventuring with my wife to buy up all the world’s cool old junk, oscillating between exercising ridiculously hard and not at all, or lion taming our one-eyed cat Willie.
What’s the ideal coffee mug shape?
It’s the Waffle House mug. Unquestionably. It’s 8oz, which is the perfect amount of coffee in one serving, so it doesn’t get cold. Its rounded edges are perfect, with thick walls and a nice handle. It is what all mugs should aspire to be.
What’s the #2 highest grossing film of 1977?
Oh, how unexpected. It just happens to be my favorite movie of all time: Smokey and the Bandit. For the record, it should have been #1. Eat your heart out Star Wars.
Have you done a strategy overhaul of a Mom-and-Pop company and turned them into a global player?
Yes. Thanks for asking. I invite you to check out my work.